In a previous blog Virginia Cooperative Extension’s Megan Dunford, Virginia Farm to Table Coordinator, and Eric Bendfeldt, Community Viability Extension Specialist, provided thoughts for planning a farm to table meal. In Part two, they go into greater detail on tickets, marketing, and print resources for the event.

Things to Consider

 Will you sell tickets? In addition to recovering event costs, proceeds from sales could also benefit area agriculture, a local farmers market, or healthy food access programs, like SNAP acceptance or matching value programs at area farmers markets.

• Is there a maximum number of tickets that can be sold and will they be sold in advance?
  • Consideration should be given to the number of guests the venue can comfortably fit and the number of participating food vendors. By offering pre-sale tickets, you streamline the purchasing process, create positive “buzz” for the event, can monitor registration numbers leading up to the event, and help attendees focus on enjoying their experience once they arrive. Printed tickets could be sold in advance at a local farmers market, grocery store, etc. Online ticket sales can allow for payment flexibility and the chance to reach new audiences who might prefer to sign up for events virtually. Read more.