In a previous blog Virginia Cooperative Extension’s Megan Dunford, Virginia Farm to Table Coordinator, and Eric Bendfeldt, Community Viability Extension Specialist, provided thoughts for planning a farm to table meal. In Part two, they go into greater detail on tickets, marketing, and print resources for the event.
Things to Consider
Will you sell tickets? In addition to recovering event costs, proceeds from sales could also benefit area agriculture, a local farmers market, or healthy food access programs, like SNAP acceptance or matching value programs at area farmers markets.
- Is there a maximum number of tickets that can be sold and will they be sold in advance?
- Consideration should be given to the number of guests the venue can comfortably fit and the number of participating food vendors. By offering pre-sale tickets, you streamline the purchasing process, create positive “buzz” for the event, can monitor registration numbers leading up to the event, and help attendees focus on enjoying their experience once they arrive. Printed tickets could be sold in advance at a local farmers market, grocery store, etc. Online ticket sales can allow for payment flexibility and the chance to reach new audiences who might prefer to sign up for events virtually. Read more.
By Ned Savage, AmeriCorps VISTA, Local Environmental Agriculture Project (LEAP)
Those of us participating in the Local Environmental Agriculture Project (LEAP), in Roanoke, find the concept of a “food shed” to be helpful when considering our regional food system. A food shed is defined as how food moves between producer and consumer. In the Roanoke region, we have defined our food shed as the cities of Roanoke and Salem and the contiguous counties of Roanoke, Bedford, Botetourt, Craig, Montgomery, Floyd, and Franklin.
Within our regional food system, a number of counties and communities have done food system assessments/studies and food system plans. Many of these studies are helpful in understanding local- and county-level issues, but if we only think in hyper local terms, then we end up with a piecemeal approach to food system planning. Food does not stop at county or city lines and the infrastructure and connections that sustain strong food systems have to cross political lines. In the fall of 2016, LEAP compiled the existing data, research and plans from throughout the region into one consolidated report that identifies common trends, key barriers, and potential opportunities.
The Roanoke Local Regional Food and Agriculture report, while helpful in considering the state of our regional food system, was notable for its lack of one key voice – the farmer’s. While LEAP has long been engaged in providing additional market outlets for local farmers, we wanted to hear directly from producers what barriers, struggles, and challenges they face to running viable farm businesses, and what else our organization could do to support them and their work. And so, in close collaboration with Virginia Cooperative Extension (VCE), we researched other models and designed and held a series of Farmer Listening Sessions. Read more.
By Kelli Scott, Montgomery County Agriculture and Natural Resources Extension Agent, Virginia Cooperative Extension
The conversations around agriculture, food, and community continue to bubble up in localities across the Commonwealth and the nation. County, city, and local government bodies see a benefit and overall positive impact in building a collaborative team among service providers and practitioners working to promote community, local, and regional food systems as an economic driver all while looking at improving food access, health, and nutrition options for all members of the community. The conversations are often messy at first where multi-sectors of the community are working together that may not have done so traditionally. These interwoven teams are often called “food councils” or “food networks” and have a much greater opportunity of success when we all work together. Read more
By Liza Dobson, Healthy Food Retail Coordinator, Virginia Cooperative Extension’s Family Nutrition Program, Lynchburg
The Family Nutrition Program’s (FNP) (http://blogs.ext.vt.edu/eatsmart-movemore/) mission is to teach limited-resource families and youth to make healthier food choices and become better managers of available food resources for optimal health and growth. Our programs focus on basic nutrition, physical activity, safe food handling, and thrifty food shopping. FNP Program Assistants conduct educational programming in schools, foodbanks, farmers markets, community gardens, and numerous other venues, contributing to the reduction of healthcare costs for 148,000 SNAP-eligible Virginians. Read more.
By: Maureen McNamara Best, Local Environmental Agriculture Project (LEAP) (www.leapforlocalfood.org)
We all eat. So that means we all understand, value, and think about food, agriculture, and food producers, right?
As a society, our school systems and holidays still nod to our agrarian past. But for most us, our lives are not structured around soil preparation, planting time, harvest schedules, or feeding livestock. And, if at all, we only spend a couple minutes a day thinking about where our food comes—and that time is probably focused on the logistics of purchasing food from a retailer and/or consuming a prepared meal. In a complex, industrialized society— we specialize. And in that sense, the food industry is no different. But at what cost? Read more
Do you have questions about community, local, and regional food systems? Do you want to have a solid foundation of terms, concepts, perspectives, and potential practices?
Are you an educator involved in community development and change processes? Do you want to better understand localized food systems as a social movement?
Click here to see a compilation of articles and reports that can give you a sound understanding of community, local, and regional food systems. The list contains reports on recent trends in local and regional foods, discussion on the meaning of local foods, a glossary of terms, and how land-grant universities like Virginia Tech and Virginia State University can strengthen community, local and regional food systems.
Interest in more durable farm-to-market linkages along the food value chain continues to grow. A key component for making these market linkages is having accessible points of aggregation and distribution. Regional food hubs have developed in Virginia and across the country to serve this purpose. Food hubs are a critical food system link and an accessible point for producers, processors, and distributors to retail, wholesale, and institutional markets.
The Local Food Hub in Charlottesville, VA serves as a critical link for regional farmers and businesses in central Virginia.
The US Department of Agriculture defines a regional food hub as a business or organization that actively manages the aggregation, distribution, and marketing of source-identified food products primarily from local and regional producers to strengthen their ability to satisfy retail, wholesale, and institutional demand. If you are interested in learning more about regional food hubs, below are some guides and informational reports in the form of an annotated bibliography to get you started. Read more
by Nikki D’Adamo-Damery and Phil D’Adamo-Damery, Former Deputy Director of the AFP (2011-2016), currently serving as the Community Coordinator for the Maggie Walker Community Land Trust
Image explaining the Cynefin Framework (Snowden & Boone, 2007)
How do you create a place-based food system that is resilient, accessible, affordable, and healthy for Appalachian communities? That question was at the heart of the Appalachian Foodshed Project’s (AFP) work in West Virginia, southwest Virginia, and western North Carolina. The AFP engaged nutritionists, food distributors, sustainable agriculture experts, NGO’s, funders, government agencies, educators, producers, and community activists to creatively address food security across Central Appalachia using funding from the USDA’s AFRI* program. Over the course of 5 years, we moved beyond the search for silver bullets and easy solutions, and instead focused on how we might create the conditions for long-term, dynamic change.
In order to make this shift, we had to change the way we understood food security. Community food security is not a simple, or even a complicated, problem, even though we often treat it as such. It is complex, involving ever-moving relationships between culture, economics, environment, and policy. In order to address this complexity, we need to find new ways of working together so that we can nimbly respond to changing dynamics. (Read more)
by Liz Kirchner, Virginia SARE Outreach Coordinator and Healthy Food Access Project, Virginia Cooperative Extension Service, Northern District
Home garden food production – even if that means a tomato in a bucket – is widely recognized to contribute to household nutrition and self-reliance. Garden produce strengthens ties between neighbors as those tomatoes are swapped, and maintains traditional foodways as gardening stories, seeds, and cooking skills are shared. However, not everybody realizes that SNAP benefits can be used to purchase seeds and seedlings, a caveat to the 1973 Farm Bill gauged to help people plant gardens. To raise awareness – and home gardens, too – Virginia Cooperative Extension’s Health Food Access program will host a series of seedling planting events with food pantry clients throughout the spring.
We will begin in May, after the frost-free date. The project goal is to send SNAP clients and other food pantry participants home with a planted seedling and a mapped list of nearby SNAP retailers who sell seedlings. Retailers identified using the ArcGIS, Google Maps, and the Buy Fresh Buy Local Guide include Walmart, some Food Lions, independent groceries, and the Staunton, Dayton, Waynesboro, and Harrisonburg Farmers’ Markets. (Continue reading)