In a previous blog Virginia Cooperative Extension’s Megan Dunford, Virginia Farm to Table Coordinator, and Eric Bendfeldt, Community Viability Extension Specialist, provided thoughts for planning a farm to table meal. In Part two, they go into greater detail on tickets, marketing, and print resources for the event.
Things to Consider
Will you sell tickets? In addition to recovering event costs, proceeds from sales could also benefit area agriculture, a local farmers market, or healthy food access programs, like SNAP acceptance or matching value programs at area farmers markets.
- Is there a maximum number of tickets that can be sold and will they be sold in advance?
- Consideration should be given to the number of guests the venue can comfortably fit and the number of participating food vendors. By offering pre-sale tickets, you streamline the purchasing process, create positive “buzz” for the event, can monitor registration numbers leading up to the event, and help attendees focus on enjoying their experience once they arrive. Printed tickets could be sold in advance at a local farmers market, grocery store, etc. Online ticket sales can allow for payment flexibility and the chance to reach new audiences who might prefer to sign up for events virtually. Read more.
By: Maureen McNamara Best, Local Environmental Agriculture Project (LEAP) (www.leapforlocalfood.org)
We all eat. So that means we all understand, value, and think about food, agriculture, and food producers, right?
As a society, our school systems and holidays still nod to our agrarian past. But for most us, our lives are not structured around soil preparation, planting time, harvest schedules, or feeding livestock. And, if at all, we only spend a couple minutes a day thinking about where our food comes—and that time is probably focused on the logistics of purchasing food from a retailer and/or consuming a prepared meal. In a complex, industrialized society— we specialize. And in that sense, the food industry is no different. But at what cost? Read more
by Liz Kirchner, Virginia SARE Outreach Coordinator and Healthy Food Access Project, Virginia Cooperative Extension Service, Northern District
Home garden food production – even if that means a tomato in a bucket – is widely recognized to contribute to household nutrition and self-reliance. Garden produce strengthens ties between neighbors as those tomatoes are swapped, and maintains traditional foodways as gardening stories, seeds, and cooking skills are shared. However, not everybody realizes that SNAP benefits can be used to purchase seeds and seedlings, a caveat to the 1973 Farm Bill gauged to help people plant gardens. To raise awareness – and home gardens, too – Virginia Cooperative Extension’s Health Food Access program will host a series of seedling planting events with food pantry clients throughout the spring.
We will begin in May, after the frost-free date. The project goal is to send SNAP clients and other food pantry participants home with a planted seedling and a mapped list of nearby SNAP retailers who sell seedlings. Retailers identified using the ArcGIS, Google Maps, and the Buy Fresh Buy Local Guide include Walmart, some Food Lions, independent groceries, and the Staunton, Dayton, Waynesboro, and Harrisonburg Farmers’ Markets. (Continue reading)
The 31st Baptist Church Urban Farm Is supported by Virginia Cooperative Extension, USDA, Bon Secours, and Tricycle Gardens. A high tunnel greenhouse was recently installed in the community garden via the National Resources Conservation Service cost-share program. Photo provided by Dr. Morris Henderson.
By Joyce Latimer, Professor of Horticulture at Virginia Tech
The Virginia Cooperative Extension Community, Local, and Regional Food Systems Forum opened with a powerful success story of communication and cooperation between Brittany Council and Twandra Lomax-Brown of Virginia Cooperative Extension in Richmond City and the community told by Dr. Morris Henderson, pastor of the 31st Street Baptist Church in Richmond.
Dr. Henderson and his church have been feeding the hungry and homeless in their community since 1990 when the local soup kitchen closed. In 2009, Dr. Henderson had a great vision to use his church property, and members and volunteers to create a community garden that would help feed the citizens of Richmond and contribute to the eradication of food deserts in the city. The church founded the Darrel Rollins Memorial Community Garden in honor of a previous pastor at the church.
Dr. Henderson had church members with gardening experience, but he needed the depth and breadth of knowledge, technical assistance, and networking that VCE could provide to expand this community garden into a fully functional urban farm that could help address the food desert issue. Dr. Henderson approached Extension agents Council and Lomax-Brown for assistance. They connected him with Amber Morgan, 4-H youth development agent, and Joe Logan, youth family nutrition program associate, who provided individuals with information about youth programs and basic education on the selection, use, and nutrition of fresh produce. In addition, local Extension Master Gardeners provided basic educational resources such as soil sample kits and growing guidance and assistance, and worked with the Mayor’s Conservation Corps Youth summer interns to begin the actual work of forming of the community garden on the church property.