Category Archives: #ESMMatFM

Five Tips for Shopping Smart at Farmers Markets

Farmers markets are a popular destination for fresh, healthy foods grown in the local area. As more markets accept SNAP/EBT and offer SNAP matching programs, farmers markets are growing in popularity for SNAP shoppers looking for healthy food options for their families. Farmers markets have a reputation for being expensive, but with these tips, you can shop smart and stick to a budget. Continue reading

Why Eat Smart and Move More at Farmers Markets?

After hearing about #ESMMatFM all summer, you may be wondering, “What’s the big deal about farmers markets anyway?” More people are shopping for locally grown food at farmers markets than ever before. But there are still some who have not experienced the benefits of SNAP at Farmers Markets. Keep reading for a list of my favorite reasons to Eat Smart and Move More at Farmers Markets. Continue reading

Eating Smart and Moving More at Farmers Markets this Summer

Guess what is [finally] here? Our Eat Smart, Move More at Farmers Markets campaign! After months of planning, designing campaign materials (billboards, bus signs, magnets, and tote bags), and collaborating with Cooperative Extension Agents and Farmers Market Managers across the state, the campaign is totally up and running. The purpose of the campaign is to encourage more Virginians to Eat Smart & Move more at Farmers Markets using SNAP. Nationwide, more and more SNAP recipients are using SNAP to eat smart and move more at their local farmers market. This helps them afford fresh, local, healthy foods and support their local communities.  Continue reading

National Farmers Market Week 2015

Happy National Farmers Market Week! I hope you’ve had a chance to visit your local farmers market and taste the delicious fresh, Virginia Grown™ food available there. All summer long, we’ve been encouraging you, our loyal readers, and participants of our program to Eat Smart, Move More at Farmers Markets. Using SNAP at farmers markets is a great way to eat smart, support your local community, and even increase your food budget (more on that below). But you don’t have to take my word for it. Today, we are featuring the advice of one of FNP’s farmers market interns as well as a SNAP recipient who shops at the farmers market.

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Move More at Farmers Markets?

Our campaign promoting the use of SNAP at farmers markets uses the tagline “Eat Smart, Move More at Farmers Markets.” But you may be wondering how can you move more at farmers markets. In our program, we encourage people to increase their physical activity in many ways, from traditional workouts to fitting in fitness during everyday activities. Which means that there are ways to move more at the market.

Active Commuting

It may be the most obvious, but you can walk/bike/jog/skip/etc. to the farmers market instead of driving. Finding opportunities to drive less and use your own two feet is a great strategy to move more every day. And before you point out that it’s too far from your house to the market, I live 26.5 miles from the farmers market and I usually walk. No, I’m not so crazy to walk a marathon just to get stocked up on fresh fruits and veggies. I just walk from work, a much more reasonable 1-mile trip. Think about ways you can visit the market as part of your errands and walk between the different places you need to go. (Just remember to save the groceries for your last stop to keep your food safe.)

Cut a Rug

Farmers Markets offer family-friendly events to help you Eat Smart, Move More at Farmers Markets

Many markets feature live music and other family-friendly entertainment. So if the music moves you, dance! Dancing is one of those awesome physical activities that don’t feel like exercise and is fun for all ages.

Open Air Workouts

While this is not very common (yet!), some markets offer group exercise classes on-site. So you can get sweaty with a boot-camp style workout, or get zen with a yoga session right at the market. The only market I know of in Virginia that offers this is the Vinton Farmers Market. The program Shake, Bake, and Sprout teaches kids to move more (shake), eat smart (bake), and grow container gardens (sprout). If you know of others, share in the comments!

What other ways have you been active at a farmers market?

What are some other entertainment, programs, or activities offered at your market?