Conversation with Rob Harrison of Foods for Thought, Inc., Troy, Virginia

Fall calves from the 2013 season on Mr. Harrison’s farm in Troy, Va.

Fall calves from the 2013 season on Mr. Harrison’s farm in Troy, Va.

On October 6, Morgan and I had the privilege of interviewing Mr. Rob Harrison, a beef producer from Fluvanna County. Mr. Harrison’s farm is organized as part of Foods for Thought, Inc., a Virginia supplier of Roseda beef. Mr. Harrison’s products are all natural, dry aged, and use only therapeutic antibiotics.

Morgan and I caught up with Mr. Harrison as he made deliveries to restaurants in the Blacksburg area, a weekly occurrence that he handles himself. He makes deliveries towing a refrigerated trailer behind his SUV, which can make navigating the city streets a bit of a challenge at times. Although the site of the delivery, Blacksburg Tap House, has a parking lot too small for Mr. Harrison, that didn’t even slow him down. He pulled into the center lane in front of the restaurant, threw his hazards on, and got to work with a practiced efficiency that blew us away. He unloaded the trailer, deposited the product in the restaurant’s walk-in freezer, went inside for the check, and was back on the road within three minutes. After his deliveries were through, we followed him back to his house to hear his story.

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