As the freshwater shrimp in his ponds continued to grow and multiply, Charles Carter knew he had a good product to sell.
In his second year of production, Carter wanted to create product buzz in order to sell a portion of his production to local consumers. Carter was already selling his product wholesale as a member of the Virginia Aqua-Farmers Network Cooperative, but he also wanted to market retail.
And he knew just where to look for assistance — Virginia Cooperative Extension.
Kauffman had been helping freshwater shrimp producers get their products to market, which also involved another part of his résumé — his fondness for shrimp boils.