Produce auction expands economic avenues for farmers

Participants in a produce auction.

The Extension initiative to create a produce auction in Southside Virginia has been a boon to local producers.

Marketing fruits and vegetables used to be a challenge in Southside Virginia. A lack of outlets for farmers to get their produce to market limited the amount that could be sold, which diminished farmers’ profits.

The solution? A produce auction was born in 2012 with assistance from Virginia Cooperative Extension to help farmers sell products and decrease the amount of time they spent manning markets and roadside stands.

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