BLACKSBURG, Va., Nov. 17, 2015 – As the freshwater shrimp in his ponds continued to grow and multiply, Charles Carter knew he had a good product to sell.
In his second year of production, Carter wanted to create product buzz to sell a portion of his production to local consumers. As a member of the Virginia Aquafarmers Network, Carter was already selling product wholesale, but also wanted to market retail.
Carter, whose family has owned the Shirley Plantation in Charles City, Virginia, for 11 generations, knew just where to look for assistance — Virginia Cooperative Extension.
He had already relied heavily on the expertise of Brian Nerrie, a seafood Extension specialist from Virginia State University, to help get his shrimp operation off the ground. Carter used the many online resources about starting a fresh water shrimp operation and asked Nerrie countless questions along the way about everything from feeding to harvesting. Now he needed to expand his market.