Agritourism study finds on-farm activities are good business for farmers

Tourism is the second-highest revenue-generating industry in the commonwealth, contributing $21.2 billion to the state’s economy.

From pick-your-own strawberry operations and winery tasting rooms to pumpkin patch fields and cut-your-own Christmas tree farms, agritourism is growing in the commonwealth and across the country. A recent statewide study by Virginia Tech and Virginia Cooperative Extension found that visiting farms is not just a pleasant way for consumers to leisurely spend a Sunday — it’s also a viable way for farmers to supplement their income.

The study defines agritourism as a value-added activity that generates additional net farm income and creates a loyal consumer base for branded farm products.

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