As the freshwater shrimp in his ponds continued to grow and multiply, Charles Carter knew he had a good product to sell.
Dan Kauffman (left) is helping shrimp producers expand their markets through shrimp boils.
In his second year of production, Carter wanted to create product buzz in order to sell a portion of his production to local consumers. Carter was already selling his product wholesale as a member of the Virginia Aqua-Farmers Network Cooperative, but he also wanted to market retail.
And he knew just where to look for assistance — Virginia Cooperative Extension.
Enter Dan Kauffman, Extension seafood marketing specialist at the Virginia Seafood Agricultural Research and Extension Center in Hampton.
Kauffman had been helping freshwater shrimp producers get their products to market, which also involved another part of his résumé — his fondness for shrimp boils.
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BLACKSBURG, Va., June 10, 2015 – One of the many important parts of making a living as an agricultural entrepreneur is not only being a successful producer, but also finding markets for your goods.
An online tool called MarketMaker now offers a portal to a virtual marketplace that will provide increased access and acquisition of Virginia products, further connecting the farm to the fork. Farmers and ranchers, fisheries, farmers markets, processors and packers, wineries, restaurants, and individual consumers can benefit from the online resource.
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