As the freshwater shrimp in his ponds continued to grow and multiply, Charles Carter knew he had a good product to sell.
Dan Kauffman (left) is helping shrimp producers expand their markets through shrimp boils.
In his second year of production, Carter wanted to create product buzz in order to sell a portion of his production to local consumers. Carter was already selling his product wholesale as a member of the Virginia Aqua-Farmers Network Cooperative, but he also wanted to market retail.
And he knew just where to look for assistance — Virginia Cooperative Extension.
Kauffman had been helping freshwater shrimp producers get their products to market, which also involved another part of his résumé — his fondness for shrimp boils.
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