Easter Lilies are a tough crop for a greenhouse grower.  Why are they a tough crop?  Because the Monday after Easter, they aren’t worth anything!  Timing is very critical on Easter Lilies.  You really only have a 1 week window where you can sell them.

Here is a great article on Easter Lilies from Texas A&M.  In addition to some great history and other information about the lily, it provides great planting instructions so you can enjoy it for years and years as a perennial in your garden.